Qwertee is a measurement & forecasting partner for businesses whose promises settle over time, based in Cluj-Napoca, Romania. Since 2017 we have built the data and measurement infrastructure that demanding teams rely on. The models and algorithms that run on top are always personalized to the client’s own needs. We apply that same rigour to your program, building your measurement from the ground up: no vanity numbers, just honest event data, backtested forecasts and figures you can defend.
We turn event data into decisions. What will come back, what did the campaign cause, what do we owe, who is leaving — every number we produce is tied to one of those questions, never to a vanity chart.
We work as your measurement team or alongside the one you have, aligned to your numbers. When your data holds up, your decisions do too — that is how we like to partner.
Forecasts ship with error bars, lift is measured against real holdouts, and estimates carry a changelog. We would rather flag a number that doesn’t hold up than dress up a flat one.
Our team is made of seasoned engineers, accustomed to corporate environments but also to startup philosophy, with a core interest in science, forecasting and measurement. There are four ways to work with us:
No data team of your own? Send us your event data and we run the whole measurement and forecasting cycle on our own infrastructure — forecasts, lift readouts, reserve exhibits and dashboards delivered back every cycle, with nothing for you to host or operate.
Already have data people? We embed alongside your team, adding the forecasting and causal-measurement capacity most teams are missing — survival models, holdout design and the pipelines that make the numbers trustworthy.
Keeping it in-house? We design the method — holdout rules, forecasting approach, reserve assumptions — then review and backtest your numbers, so your team acts on real signal instead of opinion.
We stand up the event ledgers, forecasting pipelines, models and dashboards inside your own environment — reproducible and quality-gated end to end — then hand them over for your team to own and run.
We are built for businesses whose value settles over time — issued offers, policies, memberships, care plans — that want to forecast and measure from real event data, whether they run a lean team or a multi-million-member file.
We work with offer and incentive programs — coupon books, vouchers, points balances, gift credit — forecasting what will be redeemed and when, what each campaign actually caused, and what to accrue for what is still outstanding.
We support insurers and finance teams that must put a defensible number on unfinished business — lapse and claims-development forecasting, reserve estimation and the backtests behind them, complementing the actuarial function you already have.
We partner with healthcare, subscription and membership programs that live on retention — spotting who is going quiet early, measuring which interventions actually change the ending, and keeping the numbers honest as the mix shifts.
Matching your needs to our services is just step 1:
Choosing the right partner for your business is demanding
You have one shot to do it right
You have to make sure it fits your goals
We start from the event data you already have, then build the forecasts, lift measurements and dashboards that answer what will come back, what it caused and what you owe — so your next decision rests on evidence, not gut feel.
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