Measurement Services

A measurement team for any business with a product to grow

Most companies know they should be growing faster, but growth stalls when nobody trusts the numbers and no one can see where the product is leaking. We are the measurement team for small and mid-size businesses with a product to grow — digital or physical, sold online or in-store — defining the metrics that matter, instrumenting your product, and building the dashboards that show how it performs.

Our edge is rigour. Since 2017 we have built the data and measurement infrastructure that demanding teams rely on — clients like Kyros among them. The models and algorithms that run on top are always personalized to the client’s own needs. We apply that same discipline to your product, building your own measurement from scratch: no vanity numbers, just clean instrumentation, trustworthy data and dashboards you can defend.

We are a fit for small and mid-size businesses with a product — digital or physical — that want to measure product performance and decide where to grow from real data, not enterprises with a dozen analysts already in place. If you have a product, some traction and a desire to grow deliberately, we can help.

Four ways to work with us

• Fully managed on our infrastructure - no data team of your own? Send us your data and we process it on our own infrastructure and setup, building the metrics, funnels and dashboards, then running and maintaining them and delivering periodic dashboards and reports back to you — nothing for you to host or operate.
• Embedded with your in-house team - already have data people? We slot in alongside your product and data team to add the analytics-engineering capacity most small teams are missing, instrumenting faster and making the numbers trustworthy.
• Measurement audit & advisory - keeping it in-house? We define the specs — the metrics to track and how to instrument them — then review and validate the data, so your team acts on real signal instead of opinion.
• Infrastructure & instrumentation - we implement the infrastructure for your team to operate. We instrument your funnel and stand up the data stack, pipelines and dashboards inside your own environment, then hand it over for your team to own and run.

What we deliver

• Metrics & measurement - we define your North Star metric and the metric tree behind it, map the funnel (acquisition, activation, retention, referral, revenue) and instrument every step so every number is trustworthy.
• Product analytics & dashboards - clean event tracking, funnel and cohort analysis, and dashboards your whole team can read — built on a serious data stack so the data holds up as you scale.
• Experiment measurement - when your team runs an A/B test, we set up the tracking and read-out and bring the statistical discipline to tell you what actually moved — you run the experiment, we make it measurable.
• Reporting & reviews - self-serve dashboards, data-quality checks and regular metric reviews that keep everyone looking at the same trustworthy numbers over time.